#13 Made in Japan is Great, But…

Thank you for visiting the MBD web store for the June 1st drop.

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The Heart and Soul in MBD Products: From Made in Japan to Handmade by MBD

Every MBD product is handcrafted by Takemura. All the parts used are manufactured in Japan, and the wood for our wood baits is also sourced from Japan. In other words, MBD is genuinely “Made in Japan.” However, recently, I’ve begun to question this term “Made in Japan.”

The reason for this is that not all products are great just because they are made in Japan. Japan is known for its meticulous craftsmanship and technological prowess, having built a strong manufacturing industry. Because of this, Japanese products are highly trusted worldwide. This reputation is a culture and brand that our predecessors have established.

However, just because something is made in Japan does not mean all products are automatically excellent. Large corporations may guarantee a certain level of quality, but small corporations do not always maintain the same standards. This is a universal truth, not just limited to Japan. This realization has led me to question the “Made in Japan” label. Rather than placing excessive expectations on the “Made in Japan” brand, we believe it’s essential to face each product with sincerity.

MBD’s Philosophy and “Hasndmade by MBD”

While MBD embraces Japan’s proud tradition of craftsmanship, we also pursue unique value beyond that. Our goal is to establish MBD’s brand without relying on the term “Made in Japan.” That is to say, we aim to deliver baits to the world as “Handmade by MBD.”

“Handmade by MBD” signifies that each product is uniquely handcrafted by us. Takemura’s meticulous attention to detail in the handmade process stands apart from mechanical mass production. From the selection of wood to shaping and finishing, every step involves careful handwork. It is this handcrafted process that bestows MBD products with their unique value and story.

Japan’s Pride and MBD’s Pride

MBD respects Japan’s craftsmanship culture while also delivering MBD’s unique value to the world. By experiencing MBD products, we hope you will feel the difference and the dedication that goes into them.

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