Philosophy

記録より感動を”- Kiroku yori kandou wo

Our philosophy is encapsulated in the phrase “Kiroku yori kandou wo,” emphasizing the pursuit of emotional resonance beyond mere records. We create lures that help anglers encounter with truly memorable fish, and it is the essence of MBD.

Our world isn’t confined to the metrics of length and weight. We cherish elusive “something else” and the intangible moments that make fishing an extraordinary experience.

Every MBD lure is a testament to meticulous craftsmanship, handcrafted by Naohisa Takemura in our dedicated workshop.  Each lure tells a unique story, lovingly crafted through whole process, ensuring timeless quality. original lures, born from Naohisa Takemura‘s vision, are destined never to fade away.

Wood is the cornerstone of our creations. Every MBD bait begins its journey as a square piece of wood, meticulously drawn, cut, shaved, and painted. Wood is not only a material but also the genesis of our artistry. It all starts with Wood.

The narrative of MBD culminates in our crafted lures, but it is just a beginning. As our lures find their way into your hands, the rest of this narrative becomes yours and each cast will contribute to the ongoing tale.

Thank you for joining in us. Together, let’s embrace the journey, creating unforgettable fishing experiences that each catch makes own story. It’s a moment of emotional connection to come!!